News: LIVE MUSIC PROFESSIONALS PROGRAM 2018 – APPLICATIONS OPEN! Supporting Victoria’s Live Music Business

Music Victoria is excited to announce that applications are now open for Live Music Professionals 2018 – a free
professional and business development program for independent promoters, venue owners, venue managers and band bookers.
Successful applicants will be matched with some of Victoria’s most skilled and experienced music industry professionals for one-on-one coaching sessions in key business-based areas. In 2017 the coaches included the
likes of publicist and manager Carolyn Logan, owner of The Tote and Bar Open Jon Perring, Groovin The Moo festival booker Richard Moffat, manager and co-producer of the Hills Are Alive Festival Aidan McLaren, andAlex Zaccaria of digital marketing agency Bolster.
Designed to strengthen Victoria’s live music sector by fostering successful music businesses, participants willalso attend specialised workshops, masterclasses and conferences while also having access to invaluable networking opportunities. The program is free and applications are open until April 3rd with Victorians of all
backgrounds who meet the eligibility requirements encouraged to apply.

The program will be tailored to the needs of your music business and will run from July – November.
Live Music Professionals was a very valuable experience for me personally and also for my business. Theprogram connected me with some really great people working all over the industry and has given me great
inspiration about ways to grow and improve our business. As a result of the program we have implemented a new marketing plan for Some Velvet Morning which has helped considerably, not only in growing sales but also
in professional headspace as we take on a second venue. I also had great fun in the process and was reminded that others often make mistakes like we do!” – 2017 Participant Jeremy Furze, Some Velvet Morning and The Bridge, Castlemaine
“Live Music Professionals was a great way to connect with people in different facets of the industry and it was really exciting to see the enthusiasm everyone had to learn, share and really make the most of the program.” – 2017 Coach Sally Mather, The Corner Group


For more information and to apply head to


Live Music Professionals is brought to you by Music Under Wings, a Victorian Government initiative.

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